WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
To gather audience feedback we put the finished music video on Facebook and asked people to comment their opinions and say what they thought we had improved on from the mid point review.
Audience Theory
The audience theory suggests that when watching a video, the audience could become influenced by what they see. For example, the 'Bobo Doll experiment' supports the idea that once a video is watched and then the audience member put in that situation, they will copy what they saw on screen. Our music video tended to have a dominant reading, some of the members thought that the couple were going through a break up and others thought they were in a rocky relationship - the storyline was understood and the audience thought it was clear that the couple were not completely happy. A reason for this could be because of the age range of our target audience, it is likely that they understood/had experienced the story line in the music video which could have influenced their thoughts.
Audience feedback is essential in the music industry as it determines whether or not the produced music video is going to appeal to the target audience or not. It helps to realise what the producers have made and determines whether or not they have managed to achieve what they set out to do. It helps to improve future projects however a lot of the feedback received is solely based on opinion. Feedback is also important as it enables the producers to see faults in it (if there are any) that they hadn't noticed before. All in all, audience feedback helps create the perfect music video.
Our target audience was to appeal to teenagers/young adults who listen to indie/folk genre music. E.g. maybe guitar players, people that listen to acoustic music... the theme for the music video is a love story, which could mainly appeal to teenagers as they are exposed to emotions everyday. It's important to have a clear target audience so that you can market the product a lot easier and it enables the producers to narrow down the aspects of what to include in the music video. Also the producer can get specific feedback from the target audience of what they want to see in the music video, what works and what doesn't work. Ignoring audience feedback would basically result in a terrible music video that wouldn't appeal to the target audience - majority of the time audience feedback helps to improve a music video as the audience know what they want to see in one.
Positive and Negative feedback
Our target audience was to appeal to teenagers/young adults who listen to indie/folk genre music. E.g. maybe guitar players, people that listen to acoustic music... the theme for the music video is a love story, which could mainly appeal to teenagers as they are exposed to emotions everyday. It's important to have a clear target audience so that you can market the product a lot easier and it enables the producers to narrow down the aspects of what to include in the music video. Also the producer can get specific feedback from the target audience of what they want to see in the music video, what works and what doesn't work. Ignoring audience feedback would basically result in a terrible music video that wouldn't appeal to the target audience - majority of the time audience feedback helps to improve a music video as the audience know what they want to see in one.
Positive and Negative feedback
To gather audience feedback we put the finished music video on Facebook and asked people to comment their opinions and say what they thought we had improved on from the mid point review.
This is a screenshot of the amount of feedback we received, people mainly commented on the lip syncing as we had explained to them before that it was a hard task to do. One of our aims was to make the audience remember a time where they had felt loved/been in a relationship and whether or not it was difficult. Another of our aims was to make the audience feel nostalgic, maybe reminiscing about a loved one and what their relationship was like - this was a success as one person commented that they did feel a sense of nostalgia and that the song fitted the lyrics well.
Other feedback that we have received for the music video included:
" It lacks a narrative, it’d make it more interesting if the story behind their relationship is explained"
We are able to learn from this comment that we could have possibly used some of the space where the male character is filmed in the studio/establishing shots, to create more of a narrative - portraying elements of the two characters relationship and enabling the audience to make a firm decision on whether they thought the couple were good together or not. We decided to not show as many elements of the couple's relationship to make the audience feel more intrigued and think about why the couple are arguing/why they are apart and also think more into the lyrics of the song and how the video relates to them. However I do agree with this comment to some extent as the audience like to know everything and it would have been interesting to know the basis of their relationship.
"everything is timed so well! all the clips fit the songs rhythm"
Our aim throughout editing the video was to ensure that everything fitted in time with the lyrics and the rhythm of the song. If you watch the video, you will see that the establishing shots are timed with the beat of the music which makes the video a lot easier to watch, this is inspired by Ben Howard's videos as in most, if not all, of his videos he uses the beat of the music to time when a different shot is presented.
None of the positive feedback particularly surprised me, it was all things that we had worked on (lip syncing, shot being in time with the rhythm of the music etc) there wasn't really any positive feedback that stood out. However the majority of the feedback we had was very good and useful.
None of the positive feedback particularly surprised me, it was all things that we had worked on (lip syncing, shot being in time with the rhythm of the music etc) there wasn't really any positive feedback that stood out. However the majority of the feedback we had was very good and useful.
Audience Theory
The audience theory suggests that when watching a video, the audience could become influenced by what they see. For example, the 'Bobo Doll experiment' supports the idea that once a video is watched and then the audience member put in that situation, they will copy what they saw on screen. Our music video tended to have a dominant reading, some of the members thought that the couple were going through a break up and others thought they were in a rocky relationship - the storyline was understood and the audience thought it was clear that the couple were not completely happy. A reason for this could be because of the age range of our target audience, it is likely that they understood/had experienced the story line in the music video which could have influenced their thoughts.
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