Both the music video and the digi-pak work well together as the black and white colour scheme runs throughout them. The colours of the video and the digipak is the main thing that link them together, we chose to use these colours as they represent nostalgia and give the audience the impression that the artist is reminiscing and thinking deeply about events. It is clear which image is the main album cover as it is the only one to have the colour red featured on it, which clearly stands out as the rest of the pictures are all black and white. The lyrics are on the side which has a hand written title suggesting that the artist has written it themselves.
After researching digipaks from other artists, we discovered that most of them are cohesive. For example, Rihanna's Talk That Talk album is cohesive with her music videos as the colour scheme (black and white) is consistent and she is also blowing smoke out of her mouth in the You Da One/We found Love video and on her album cover.
The front of the cover looks more like her character in 'We found Love' and on the back of the digipak, it looks like her character in 'You Da One'
Another example of a cohesive music video is Jake Bugg, as in his videos he used a black and white effect and the cover of his album is a portrait picture of him in black and white.
An example of visual cohesion in our music video and digipak is the font that appears at the start of the video when presenting the name and artist, which also appears on each of the sides of the digipak in the bottom right hand corner. The font we used was Baskerville and the main colour scheme we used was black and white. The theme of black and white runs throughout both the digipak and the music video, which links them together showing signs of cohesion.
Our video is classed as an illustrative video, as the relationship between the lyrics and the visuals exists. For example, when the lyrics 'come and go' are sung, the female character is shown going down a set of escalators, implying that she is leaving to go somewhere. A lot of the filming was done in London, which supports the idea of the girl leaving as whenever the artist is shown on his own he is in the studio whereas the female is always walking to different places. When the key change occurs, the couple are shown together for the first time however they are arguing which presents their relationship as negative. Another example to support the fact our video is illustrative is the ending, "where do I start, i'm tripping over my head and my heart" portrays a montage of the female which suggests that the song is about her.
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