EVALUATION QUESTION 4

HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

CONSTRUCTION

To construct our media product we used a variety of different medias (as shown above). To film the footage we used mainly the Pentax camera as it had the best quality however when we couldn’t get hold of it we used a Fujifilm DSLR. One memory card was used throughout so we didn’t get any footage mixed up. Both of the cameras were really good quality and produced some great footage that we later uploaded onto the mac. The Macs had iMovie and iTunes which we used to create the final product.

By using iMovie the footage was edited together to create the final music video, it took us about 6-7 weeks to actually finish the project but overall we managed to get a really good finalised video. By transferring the song onto iTunes from a disc, we then uploaded it onto iMovie which made the video ever so slightly more easy to make from then on as whenever we added in a clip, the rest of the song carried on from where it left off rather than us having to add the song in piece by piece. We opted to use a black and white effect for the music video as it gives it a sentimental feel and adds a bit more emotion. We had a lot of experience from AS level on how to use iMovie so it made editing a lot easier and gave us a lot more time to play around with what worked and what didn’t.


RESEARCH

YouTube was the main tool we used to research the indie/folk genre, we looked at loads of music videos and picked which ones we liked, which ones we didn’t and which ones were the most similar to our song/ideas for music video. However a lot of our research was done in sixth form, where Youtube is blocked, so we had to settle for VEVO which actually had all of the music videos we needed. We focussed on Ben Howard as our main influence as he has a very similar to C.A and when we interviewed the artist, they said that they have been compared to him many times before. Google was also the main tool in researching everything like album covers and music videos and provided us with pretty much all the information we needed to know. Obviously Google was the main search engine in providing us with genre conventions and information about artists that C.A compared themselves to – a lot of the time Google lead us to an artist’s main page that gave us an depth analysis into their genre and why they used generic conventions in their products.

EVALUATION
During the evaluation stage, we used cameras to film the audience's responses which i have included on a post entitled 'audience response'. By having a camera enabled us to be more creative and use editing tools when evaluating our video. A video is a lot more exciting and interesting than just a written response - it also enables the audience response to be a lot more thorough as when they are writing things on paper, it may not be as detailed. We also used Facebook when getting an audience response, which was really useful and it was good to hear what our peers thought of the video. Having the use of social networking sites is important as people can 'share' the product which enables you to get more feedback from people that you wouldn't necessarily contact directly. All in all, it helps publicise the video.